Instagram is an ideal platform for showcasing quality images and videos to increase your brand’s online personality and credibility. To determine if Instagram is a good fit for your brand, here are some stats and examples of how companies are currently maximizing their use of the platform.
The bullets below from Sprout Social point to the fact that Instagram users tend to skew slightly more female and younger.
- 29% of all online females use Instagram
- 22% of all online males use Instagram
- 53% of all online users between the ages of 18-29 use Instagram.
In the BufferApp Blog graph, we see that more people are engaging on Instagram over Facebook and Twitter; including commenting, liking, and tagging their friends on video and photo posts. Engagement demonstrates the level of interest people have in that post. The more engagement, the more eyeballs you have on your brand. According to eBiz MBA, Instagram is the #1 photo sharing website in the US from registered Instagram users, compared to sites like Photobucket and Flickr.